Laliberté applied the social pedagogy developed by the heads of the Service social économique of his alma mater. Adopted by a large number of agronomists throughout the territory, this method would encourage the recovery of rural areas. A combination of introduction to management, promotion of cooperative and trade union institutions, the study group method would play a key role in the development of the UCC and in the birth of many agricultural cooperatives. What was then called propaganda was actually the promotion of an educational program.
As agriculture became more professional and institutions were set up, the role of agronomists changed. They were no longer as much community leaders and social educators as experts. Better supported by the Department of Agriculture, in which they became major players, they would help promote modern techniques, improve knowledge about the care of land, livestock, etc. They were the conduits for the establishment of agriculture based on science and the economic parameters of the market. Thus, farms had an ecosystem of advisory groups on which to rely, where expertise was spread among different areas of specialty needed to make farms profitable.