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Press Releases | 12 July 2017

Important nomination for the renegotiation of NAFTA

Montréal, July 12, 2017 – La Coop fédérée welcomes the appointment by the Government of Québec of Raymond Bachand as chief negotiator for Québec in the renegotiation of NAFTA. For La Coop fédérée, this gesture is proof of the government’s seriousness and determination regarding a major issue for Québec’s economy.

“Mr. Bachand, who had already been assigned to the file as an advisor, has expertise and experience that will be very valuable in dealing with this issue. The central role that he will play during the talks is reassuring for our members”, said Ghislain Gervais, president of La Coop fédérée.

La Coop fédérée and its members will obviously provide all the necessary support to the government’s negotiating team during the discussions that will take place in the coming months. The intention of the cooperative organization is to reiterate that, given the importance of the political and economic choices that will be made as part of these negotiations, the Québec and Canadian agricultural economics cannot be considered as currency to be exchanged or just another sector amongst many others.

About La Coop fédérée
Founded in 1922, La Coop fédérée is the largest agri-food enterprise in Quebec, the only pan-Canadian agricultural cooperative and the 24th largest agri-food cooperative in the world. It represents more than 90,000 members grouped into nearly 70 cooperatives with operations spread out in several Canadian provinces. It employs more than 12,000 people and has annual revenues of $6.3 billion. Including affiliated cooperatives, La Coop fédérée has nearly 18,000 employees and combined sales $9.2 billion. Its activities are separated into three Divisions: Olymel S.E.C (under the Olymel, Flamingo and Lafleur banners), the AgriBusiness division (under La Coop, Elite, Agrico and Agrocentres banners), and Groupe BMR inc. (under the BMR, Unimat, Agrizone and Potvin & Bouchard banners). For more information, visit Twitter:


Source :
Ben Marc Diendéré
Senior Vice-President, Communications, Public Relations and Brand Management

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