In fiscal 2024–2025, Olymel recorded sales of nearly $4.9 billion, with earnings before patronage refunds and income taxes rising $78.8 million year over year to $262.1 million and breaking the third-highest record in the organization’s history set a year earlier.
Olymel’s ambitious vision and drive to innovate have proven the effectiveness of our business model. Though faced with various disruptions, the organization delivered a standout performance. The results for the past fiscal year reflect our ability to navigate market realities, create value and continue strengthening the organization for long-term success.
Poultry sector
Fresh poultry
The poultry sector’s performance was highly favourable compared with 2024, mainly due to the fresh poultry sector’s results. Higher selling prices and a good mix of value‑added products improved the sector’s margin and profitability despite lower volumes. The fresh poultry market remains well‑positioned, and Olymel intends to capitalize on the growing popularity of dark meat products, which reached record prices during the year.
Processed poultry
The processed poultry sector’s results were constrained by a decline in volumes resulting from the fire at the Oakville plant in October 2024, even with co‑manufacturers helping to bridge the production gap. On the upside, the additional costs of such joint arrangements were covered by the preliminary compensation received from the insurer.
The plant partially resumed operations in July 2025. We are making strides with a steady recovery that is putting this strategic facility on a promising path forward.
Hog sector
The hog sector was down from 2024 but saw higher net sales, and its overall results remain competitive.
Fresh pork and hog production
The fresh pork environment remains particularly challenging, prompting a continued focus on advancing our optimization initiatives. Two factors that weighed heavily on this sector during the fiscal year were higher supply costs and the additional tariffs imposed by China on Canadian pork.
Fortunately, the market diversification strategy we implemented in recent years has clearly paid off. Yet, the Chinese market remains essential for by‑product valorization, despite the tariffs, prompting us to keep tabs on international trade discussions.
Offsetting these adverse factors were rigorous efforts to rein in operating costs, a favourable U.S. exchange rate and a positive volume effect for Olymel.
The hog production sector saw a banner year, with results significantly outperforming fiscal 2024, driven by strong selling prices, softer feed costs and a favourable exchange rate.
Processed pork
While shy of last year’s performance, processed pork sector results remain satisfactory. The difference resulted primarily from lower volumes and slimmer margins owing to procurement costs, as in the fresh pork sector. However, our mix of value-added products and a favourable exchange rate helped take the edge off.
Progress on key projects
In addition to delivering solid results, the organization was able to complete flagship projects and advance a number of major construction projects in 2025.
The most significant event was undoubtedly the start of construction on our new integrated plant in Trois‑Rivières, a $142 million investment. Leveraging cutting‑edge technology, artificial intelligence and automation, this project underscores our determination to innovate and stay ahead of the curve. This next‑generation plant, which is scheduled to be operational in late spring 2026, will help streamline processes, expand production capacity and accelerate growth.
A series of other flagship projects also reached key milestones during the year. We continued to implement the enterprise resource planning (ERP) system, while a human resources information system (HRIS) roll-out helped manage our employees more efficiently. In addition, our logistics infrastructure was strengthened by the commissioning of our new Boucherville distribution centre, which can accommodate 28,000 pallets. This modern facility boosts our warehousing capacity, facilitates distribution to North American markets and drives operational efficiency gains. Together, these key initiatives support our business model and elevate the partner and customer experience.
We also invested heavily to fast‑track automation across our plants, freeing our teams to focus on higher value-added work. This process transformation is helping to improve productivity and tighten security, while also spurring skills development within the organization.
Lastly, Olymel has embarked on a major transition to artificial intelligence, rolling out innovative projects to unlock the full potential of AI and sharpen decision‑making. We successfully completed an initial project to automate fulfilment of recurring customer orders after over 30 years of handling them manually. The solution combines predictive models with complex business rules to improve volume accuracy, support more reliable decision-making and optimize truck loads. A number of other projects are already in motion and are slated for launch in the next year.
Upping our game: launching new products and a branding refresh
In 2025, the Olymel brand was boldly refreshed in the marketplace. Sporting a more modern and more visible design, our brand is now positioned with the profile it deserves. We have introduced our new identity and are proud to see our products with the updated Olymel branding in an ever-growing number of points of sale. This branding refresh strategy is producing tangible results, with stronger product recognition and a brand that customers trust.
Innovation was the driving force behind our endeavours throughout the year. We launched new products attuned to consumer trends and retailer expectations. The market for ready‑to-cook products has seen outstanding growth, meeting rising consumer demand for convenient options. Introducing new cuts and recipes has raised the profile of pork, chicken and turkey products. For fresh pork, we launched the new Angel Craft brand for the Japanese market and added the well‑known Nagano brand to our portfolio.
Our sales rose across Asian markets, including Japan, South Korea and Taiwan, while our value‑added products carved out new markets in Canada.
We are pleased to see some Canadian customers enthusiastically embracing the “Buy Canadian” movement amid the current U.S. tensions. A number of retailers have expanded our shelf space, significantly strengthening our presence and footprint here at home.
Preparing for a leadership transition
After 25 years with our wonderful organization, including 15 years at La Fernandière and 10 years at Olymel, I recently announced my decision to leave my current role in July. It has been a tremendous honour to lead a major Québec business that is recognized worldwide. Olymel will always hold a special place in my heart.
In my everyday work, I have brought steadfast commitment to the success of our organization for the employees who drive it, the producers who own it and the people we serve. I am proud of all we’ve accomplished and fully confident that under the leadership of our next CEO, Daniel Rivest, Olymel will scale new heights in its development journey.
Since its launch one year ago, the transition plan has been, and will continue to be, implemented in a structured manner to ensure continuity, stability and a highly efficient handover of responsibilities without disrupting the organization’s performance. With this in mind, I will remain engaged with Olymel over the next year, supporting management on specific initiatives or projects.
Conclusion
Fiscal 2025 marked a turning point in Olymel’s journey. Our unwavering execution and clear priorities were evident in the results we delivered, the strides we made on key projects and the agility our teams showed in a demanding environment.
As we turn to the future, these achievements afford us a confident outlook. In 2026, we will double down with a renewed focus on operational excellence and continuous business optimization.
I extend my heartfelt thanks to all the teams for their commitment and dedication. Thank you to our partners, the Olymel Board and everyone who helps bring Olymel’s success to life. I would also like to thank Sollio Cooperative Group Chief Executive Officer Pascal Houle and Olymel Chair Richard Ferland for their support.
As Olymel celebrates its 35th anniversary in 2026, this milestone will be a unique opportunity to reflect on just how far we’ve come and continue pursuing our mission to feed the world with the same blend of passion and responsibility.