Launch of a digital solution for the crop sector

Montreal, May 24, 2017 - The Agri-business Division of La Coop fédérée has just signed a strategic agreement with a major player in digital agriculture in California.

This easy-to-use online solution presents a comprehensive approach to data collection and analysis in crop production. Combined with the agronomic knowledge of the Agri-business Division, it will enable Canadian farmers to maximize productivity and profitability on their farms. La Coop fédérée retailers will also benefit from this tool which will enable farmers and advisors to work closer together.

This partnership fully supports the digital transformation of the Agri-business Division as it provides farmers, advisors and retailers with innovative tools to assist in the management of their farms.

Some features of this digital solution:
In addition to precision farming, the solution will include improved management of record keeping and regulatory compliance requirements at the provincial and national levels. Canadian agricultural farmers and retailers will benefit from the analytical capabilities of more accurate data from inter-connected tools such as satellite imagery. This digital solution will also enable users to take charge of their agronomic planning in an efficient and sustainable manner from their mobile devices.

About the Agri-business Division of La Coop fédérée 
At the heart of La Coop fédérée’s mission and ambition and as one of its wholly-owned subsidiaries, the Agri-business Division leverages its resources’ expertise and its retailers’ proximity to become the partner of choice for tomorrow’s producers across Canada. It benefits from the synergy amongst three key sectors: Livestock production, Crop production, and Grain marketing. It offers producers a recognized expertise at the service of producers in the poultry, pork, dairy, beef and horse sectors and specialized productions, as well as feed processing facilities that maintain to the highest quality standards and to constant innovation. It’s also the largest supplier of seeds, crop protection and fertilizers in Québec and Eastern Ontario and the leader in grain marketing in Québec, with over 2 million metric tonnes commercialized annually. With a presence in most Canadian provinces, it employs close to 800 employees and reported 1.945 billion $ in sales in 2016. For further information, visit www.lacoop.coop. Twitter accounts: twitter.com/LaCoopAg and twitter.com/LaCoop_federee.

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Source 
Casper Kaastra
Crop Production General Manager
Agri-business Division of La Coop fédérée

Contact 
Dorita Ker, Marketing Advisor, Digital Projects
Agri-business Division of La Coop fédérée
(514) 475-0830 | dorita.ker@lacoop.coop