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Press Releases | 08 March 2021

Alexandre Lefebvre, President of Lefebvre & Benoît, appointed CEO of BMR Group


Montreal, March 8, 2021 – Pascal Houle, Chief Operating Officer of Sollio Cooperative Group, is pleased to announce the appointment of Alexandre Lefebvre, President of Lefebvre & Benoît, as CEO of BMR Group and Executive Vice-President of Sollio Cooperative Group. Mr. Lefebvre replaces Mr. Houle, who had held the position since 2015.

Established almost 60 years ago, Lefebvre & Benoît is one of the largest distributors of building materials in Quebec. BMR Group has been its main shareholder since 2019 and the business has more than 600 employees. Reporting to the Chief Operating Officer, Alexandre Lefebvre will also sit on the Executive Committee of Sollio Cooperative Group. He will officially start his new position on March 15. In his new role, Mr. Lefebvre will ensure BMR Group’s continued growth in alignment with the company’s 2020–2025 Strategic Plan.

“I am happy to welcome Alexandre to our team and have complete confidence in his ability to succeed me as CEO of BMR Group. Alexandre Lefebvre has extensive experience in management and has been head of the family business since 2012. His background, combined with his results, passion, knowledge of the sector, and the values he demonstrates through community engagement convinced the selection committee that he has what it takes to continue to develop BMR Group. I am confident that his experience and his close relationship with customers will serve him well in his new position,” said Pascal Houle, Chief Operating Officer of Sollio Cooperative Group.

“I am very proud to join BMR Group—a local company that values entrepreneurship and regional development. Having headed the Lefebvre & Benoit family business for close to 10 years, the time has come to take on a new challenge. I would like to thank the Sollio Cooperative Group management team for their support and for entrusting me with the reins so I can help steer this fantastic organization toward greater success,” said Alexandre Lefebvre. Alexandre Lefebvre will continue to support Lefebvre & Benoit in his role as President of the Board of Directors.

Marc-André Lefebvre will now serve as President of the company. “Marc-André has been involved in the company since a young age, and will be able to call on his extensive knowledge of its inner workings and the dynamics of the market. He will also be backed by a solid, experienced leadership team rooted in the entrepreneurial culture that has been the driving force of Lefebvre & Benoit for over 60 years,” added Alexandre Lefebvre.

Alexandre Lefebvre holds an MBA from Queen’s University and a BA in Business Administration from the University of Ottawa. Among his many activities, he sits on the Board of Directors of the Independent Lumber Dealers Co-operative, a buying group with sales in excess of $7 billion, and is also a member of the Board of Governors of the Conseil du patronat du Québec (CPQ). In 2017, he was named one of Canada’s Top 40 under 40.


About Sollio Cooperative Group

We are Sollio Cooperative Group, Canada's largest agricultural cooperative with roots in Quebec. Since 1922, cultivating, raising, producing, transforming and building the economy of tomorrow are daily gestures that are part of the DNA of our 16,150 employees and the 7,000 workers of our affiliated cooperatives. With more than 123,000 members, agricultural producers and consumers grouped into 48 traditional agricultural and consumer cooperatives as well as two sections, one grouping Olymel's supplier pork producers and the other grouping independent BMR hardware dealers, Sollio Cooperative Group contributes to feeding people by ensuring the prosperity of farm families to ensure a sustainable future for the world. Through its three divisions - Sollio Agriculture, Olymel L.P. and Groupe BMR inc. - Sollio Cooperative Group proudly acts as a driving force for economic and social development rooted in the regions, generating $8.2 billion in sales (more than $11 billion including affiliated cooperatives). Our cooperative values are based on honesty, equity, responsibility and solidarity. Resolutely forward-looking, Sollio Cooperative Group adheres to the principles of sustainable development. By 2025, Sollio Cooperative Group wants to be recognized as a leading player in its sectors of retail sales in Canada, the North American agricultural sector, and the agri-food sector internationally.


About BMR Group

BMR Group is a subsidiary of Sollio Cooperative Group and operates close to 300 renovation centres and hardware stores in Quebec, Ontario and Atlantic Canada. Retail sales of BMR Group and its members are valued at more than $1.3 billion per year and some 8,000 people work through the network. BMR Group is Quebec's largest hardware retailer, operating under the BMR, La Shop BMR, Agrizone and Potvin & Bouchard banners.

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