Olymel recorded net sales of $4.566 billion in fiscal 2024, its third best performance ever. These impressive financial results stemmed mainly from sustained optimization efforts in recent years, the benefits of which we are now reaping.
Cleaning up our balance sheet, optimizing our operations and logistics, and modernizing our systems have resulted in deep transformations. Olymel has become more resilient, strengthened its foundations and is now well positioned for the future. Fiscal 2024 was also highlighted by an un precedented almost equal breakdown of our operating profit between our pork and poultry operations. This balanced diversification marks an important milestone in our business model and significantly reduces our exposure to market risks.
Hog sector
Fresh pork and hog production
Overall, the hog sector showed exceptional improvement in 2024, mainly due to lower grain prices that reduced hog production costs. In the fresh pork sector, the situation remains more difficult, and while results have improved greatly with the completion of the turnaround plan launched in 2021, the Eastern fresh pork sector is still making losses. The devaluation of the yen, which fell to its lowest level since 1990 during the year, had a negative impact on the sector’s results.
On the upside, we benefitted from a growth in sales of chilled pork products. These value-added products are in high demand in the domestic and Asian markets, and we are looking to further develop them by leveraging the Olymel brand’s reputation and the recognized quality of local pork.
In both the hog production and fresh pork sectors, we focused this year on increasing the efficiency of our operations and the performance of our facilities. Olymel has come a long way in this regard in recent years and aims to strengthen its competitiveness and create significant benefits for all players in the chain.
In 2024, 6.3 million hogs were slaughtered, a predictable decrease of 0.8 million due to the closure of the Vallée-Jonction slaughterhouse and the decision to close breeding facilities in Western Canada in 2023.
Further processed pork
The further processed pork sector reported slightly lower results in fiscal 2024 than last year. Volumes remained stable year over year, with a significant increase in fresh sausage sales and a corresponding repositioning to our ham portfolio. Optimization measures were also made to enhance sector performance. As a result, the Saint-Jean-sur-Richelieu plant was closed during the fiscal year and its production volumes were transferred to the Trois-Rivières and Saint-Henri plants. Bacon plant operations were also reorganized with the transfer of certain production lines to the Cornwall plant.
Poultry sector
Fresh poultry
The fresh poultry sector performed well despite more difficult market conditions this year. Volumes were higher than in 2023, but selling prices declined due to higher product offerings and heightened competition.
Sector results were also affected by turkey operations that incurred a significant net loss. Lower consumption recorded in Canada and elsewhere in the world resulted in a market surplus compared to client demand.
Lastly, certain revenues associated with shares of projects carried out in partnership with Giannone are no longer included in the fresh poultry results, as this business was sold in 2023.
Further processed poultry
In further processed poultry, the profit margin as a percentage of sales increased, but lower volumes had a greater impact on total revenues, which decreased. As with further processed pork, the difficult year in the restaurant industry impacted our results.
Poultry processing operations in plants were optimized in 2024 with a more judicious relocation within our various facilities. Unfortunately, the Oakville plant, which had benefited from this optimization strategy, caught fire at the end of the year, which created significant logistical challenges for the organization.
A fertile year with several promising projects
In addition to strong financial results, Olymel made progress in all aspects of its operations, making 2024 a pivotal year in its history.
The year’s highlights include the development of the new strategic centre. Olymel began centralizing in Boucherville a large portion of its warehousing and distribution operations, which had been spread over a dozen sites. In September, we moved our head office and essential administrative activities to an adjacent building, after more than 30 years in Saint-Hyacinthe.
At the same time, we enhanced our strategic management tools. Olymel adopted a new ERP (integrated management software package) platform and laid the foundations for the adoption in 2025 of a new information and human resources management system. We also began integration of artificial intelligence with the creation of a dedicated team and the implementation of some promising pilot projects. Lastly, we also continued our cybersecurity enhancement program throughout the year.
We also made progress with several marketing initiatives. We revamped our brand portfolio and came up with a new image for Olymel, with the goal of further highlighting the high quality of our products and reflecting the evolution of our organization. We also had great success in marketing with a new line of fresh chicken under the Olymel brand sold exclusively in Walmart stores in Québec and developments in our partnerships with restaurant leaders.
Feeding our world with solidarity and responsibility
For Olymel, feeding the world with tomorrow in mind means ensuring at the same time the quality of our food, our environmental footprint, animal welfare, the health and safety of our employees and community relations.
In 2024, on top of our efforts to reduce greenhouse gases, we launched a climate impact analysis to improve value chain resilience. Also, to promote a healthier diet, we undertook to revisit the recipes of nearly 50 products to reduce saturated fat, sugar and/or sodium content, while maintaining product quality. From a social standpoint, we supported the communities in which we operate, with $1.9 million in donations in cash and products in 2024, mainly to combat food insecurity. In addition, regarding animal health, we continued to prevent and prepare for African swine fever, as the disease continued to ravage various parts of the world.
Conclusion
Fiscal 2024 was a year of significant progress and results that reflect our ability to meet challenges. Despite major transformations in our industry, we delivered some of the best financial results in our history.
We look to the future with confidence, with pride in the progress we have made, with enthusiasm for the projects that are driving us to do even better, to innovate more in methods and technologies to feed our world in the future. Our work will never be finished: we will continue to do everything we can to continuously improve for the benefit of our members, partners and communities.
The success of fiscal 2024 is a testament to the unwavering resilience and commitment of our teams. I know that the many changes in recent years have been destabilizing, sometimes trying for our employees. Together, we have got through this intense period and today, we can envision the future of an organization that creates value and is market-friendly.
Many thanks to all our employees for their dedication. I would like to thank Pascal Houle, Chief Executive Officer of Sollio Cooperative Group, and Richard Ferland, President of the Board of Directors, and all the directors, for their unwavering support.