Pascal Houle

Pascal Houle holds a Bachelor of Business Administration (BAA) and a Chartered Professional Accountant (CPA) designation, and heads Canada's largest agricultural cooperative. Chief Executive Officer of Sollio Cooperative Group since 2021, he has nonetheless accumulated over 25 years in the network. 

He began his career in 1998 as a Hardware Store Manager at La Coop des Appalaches, then as a management consultant at La Coop fédérée. In 2004, Mr. Houle joined La Coop des Bois-Francs, now VIVACO groupe coopératif, as Director, Hardware, Materials and Petroleum. He was appointed General Manager of the cooperative in 2008. 

With his strong operational discipline, Mr. Houle joined Groupe BMR as Vice-President, Retail, in 2013, just before being named Executive Vice-President. In 2015, he became CEO of BMR Group and Executive Vice-President of Sollio Cooperative Group. In February 2021, as part of Sollio Cooperative Group’s succession plan, he was appointed Chief Operating Officer of the organization. 

He is known for his hands-on approach, and his understanding of the values and issues specific to the agricultural cooperative community. As a sharp and rallying manager, he draws on the cooperative business model and uses his skills to help feed people while ensuring the prosperity of farm families. 

His boldness and expertise in strategic planning enable him to make business decisions that strengthen Sollio Cooperative Group’s leadership position in the agri-food sector.